I have a BA Hons Degree in Fashion Design.
I worked as a fashion designer for 15 years for some of the UK’s major fashion manufacturing retailers.
This involved me travelling to most of the world’s fashion capitals sourcing design ideas.
In doing this I developed my skill for shopping with someone else in mind.
My own Fashion Consultancy Company was founded in 2005.
During this time I have had the pleasure of styling women of all ages and sizes look and feel amazing.
I have a large number of regular clients who I have loved forming strong relationships with over the years, making this a dream job!
I am after that sparkle they get in their eyes seeing themselves in clothes that are right for them.
"I have always believed that fashion was not only to make women more beautiful,
but also to reassure them and give them more confidence."
I can assist you in revitalizing your personal style by curating a wardrobe that’s perfect for you right now.
With my expertise and experience, I will help you discover pieces that enhance your individual style and boost your confidence, allowing you to feel your best every day.
I'm here to help. By understanding your style preferences, body type, and lifestyle, I can provide personalized shopping recommendations and styling tips tailored specifically to you.
Together, we can rebuild your confidence and create a fashion-forward wardrobe that reflects your unique personality and makes you feel your best.
I'm here to support you in adapting your wardrobe to suit your new needs and preferences.
By understanding your current body shape and lifestyle requirements, I can offer tailored advice on clothing styles that will flatter your figure and meet your everyday activities.
Let's work together to update your wardrobe, boost your confidence, and ensure you feel comfortable and stylish in your outfits
I take the time to research the shops in advance, ensuring that we make the most efficient use of your time and potentially save you money by avoiding impulse buys.
I will lead you directly to the items you are after while considering your style preferences and budget constraints.
With a bespoke shopping plan, you can say goodbye to having items with the tags still on in your wardrobe.
Let's streamline your shopping experience and make the most of your time and resources.
I can help you find the right clothes to complement your style, even if you're short on time.
I can help you save time and effort while still maintaining a fashionable and polished look.
Let me help you discovering new pieces that suit your taste and fit seamlessly into your existing wardrobe.
Emma initially contacted me because she was returning to work after maternity leave so had experienced changes
During our conversation, she told me she had nothing to wear despite having a full wardrobe.
We discussed how I could help her with her new requirements.
I explained the services the services I provide that could assist her in getting back on the right sartorial track.
Emma decided a Wardrobe Makeover should be the next step
If you prefer a longer chat, you have the flexibility to easily add more time when booking with me. Simply select a longer duration when scheduling your appointment to ensure that we have enough time to address all your questions
I want to make sure that you receive the personalized styling advice and guidance that will help you look and feel your best
Yes, we can definitely chat via Zoom. Just let me know your preferred date and time, and I'll send you a meeting invitation with the Zoom link. This way, we can have an online face-to-face conversation and discuss your styling needs in detail.
At Emmas house, the process began.
I systematically helped Emma try on every item she had in her wardrobe for that season.
We identified the pieces that fit well and boosted her confidence.
Then, I put together fresh outfits using her current clothes and recommended additional items to improve and update her collection.
This process resulted in the creation of a shopping list.
We can focus on the specific season that you'd like to organize your wardrobe for, whether it's Spring/Summer or Autumn/Winter.
This approach will help streamline the process and ensure we make the most our time together.
Not always needed. After we have completed the initial wardrobe assessment, we can schedule a follow-up Zoom session to review your existing items and discuss any specific preferences or gaps that you may have identified.
During this check-in, we can also address any changes in your personal style or lifestyle that may have occurred since our last consultation.
This additional step will help ensure that our shopping trip is focused and productive, tailored to your current needs and preferences.
No need to tidy up your wardrobe or prepare anything before my visit!
I'll take care of organizing everything beautifully by the end of our session.
Just have your accessories ready so we can incorporate them into your new wardrobe setup
Afterwards, I conducted thorough research on the shops before our shopping trip, making sure to tick off every item on Emma's list.
I also identified additional pieces that complemented her style and integrated well with her existing wardrobe.
Having already researched the shops with Emma’s list, and by having done her wardrobe makeover I have learnt which colours and shapes best suit her... we now hit the shops together.
In each shop I gather everything I have found for her and she begins trying on.
As we go from shop to shop I suggested trying things back on from previous purchases to create a new capsule wardrobe. I also bear in mind what Emma has already in her wardrobe back home.
Emma loved the way this cuts down on her legwork and speeds up the whole shopping process.
Furthermore, I have sourced new shoes, boots, and accessories to complement and enhance her outfits.
The decision between booking a full or half day with me depends on the size of your list and your stamina!
Typically, for our initial shopping trip, a full day is recommended to ensure we have enough time to explore and select the best items.
As we continue shopping together and I become more familiar with your preferences and needs, a half-day session may be sufficient for future trips.
I have extensive knowledge of shopping areas in both London and Winchester.
While I have spent most of my life in London, I am also familiar with the shopping scene in and around Winchester since moving here.
Together, we can determine the best shopping destinations based on your preferences and needs.
I am happy to travel.
Emma was very excited with all her new purchases but wasn’t sure how to incorporate them with her existing wardrobe, so she booked an online shopping review with me.
We did this online via a Zoom call.
This is where the fun begins…
Piece by piece we went through each of her new purchases, trying it on, putting it together with either other new buys or items she already had in her wardrobe, creating a number of new outfits.
To remember these, she took photos of each new look to refer to.
Through this process, Emma was able to make the most out of her new pieces.
Having your recent buys easily accessible and organizing your existing wardrobe items into categories like trousers, jeans, skirts, and blouses is recommended.
It's also beneficial to keep a full-length mirror close by to see how great you look in all your new outfits + take photos for future use.
Laying out outfit combinations on the floor to be photographed is a great idea to streamline the process of choosing your outfits.
By visually compiling different combinations, you can easily assess which pieces work well together and make decisions without the need to try everything on.
Creating an online lookbook featuring your outfit combinations is a convenient way to have a curated collection of your new looks accessible to you anytime, anywhere in the world.
I will visit your home and photograph you wearing up to 30 curated brand new looks put together by me, using both your newly purchased and existing wardrobe garments.
This digital platform allows you to have a visual reference guide of your outfit choices, making it easy to plan and decide what to wear at home or on the go.
Whether you access it on your mobile phone, tablet, or any other screen, having your lookbook available 24 hours a day ensures that you always have outfit inspiration at your fingertips.
With this tool, my clients can easily access pre-styled outfit combinations tailored to their preferences, saving them time and energy in the process.
Additionally, having their personalized lookbook at their fingertips enables them to quickly cross-reference potential new purchases with their existing wardrobe.
Whenever you feel the time is right, ideally, each season would consist of Spring/Summer and Autumn/Winter.
It's like having personal stylist with you at all times, helping you put together stylish and coordinated outfits effortlessly.
"Buy less, choose well."
"Having worked for over 15 years in the city dressing was easy, a black or grey suit and a crisp shirt. Then I had two gorgeous children and life changed.
Dressing down was out of my comfort zone, how did those mums at the playgroup/school gates manage to look so together? Each morning was a sartorial trauma. I’d gone from morning sickness to wardrobe sickness!
Then a couple of years ago I was introduced to Julie and never realized how a belt or sleeve length could make such a difference.
I felt immediately at ease with Julie as she rifled through my wardrobe, finding new ways to wear what I already had, and confirming my suspicions that the expensive mustard yellow sweater did nothing for my big boobs.
Jules really taught me how to dress for my current lifestyle. I haven’t looked back and now relish facing those same Mums at the school gates. ."
"I have always been completely hopeless with clothes. I never knew what to wear and because I hate shopping my clothes were odd and tatty. It was a problem.
A friend suggested I contact Julie for help. She has now taken me shopping three times - as Julie had done her research each time, she knew exactly where to take me which kept my time spent in the shops to a minimum and she was very nice to be with.
For the first time ever after a shopping trip I modelled my clothes to my husband and three daughters and got 100% approval from them.
They were all very impressed. It was quite wonderful and I shall definitely ask Julie to take me shopping again."
"My husband bought me a personal stylist session with Julie for my birthday.
Having decluttered my wardrobe, we spent a delightful day in London going around the shops.
Normally a shopping session on Oxford Street would have resulted in me returning home empty handed, very frustrated and exhausted.
However, as Julie had already done the hard work looking at current trends and the latest offerings from the high street I didn’t have to think about any of that.
She simply lead me to the items she had pre-selected, held all the garments in the changing room and made the whole day shopping heaven.
This time I returned home with a working wardrobe and never a dull day choosing what to wear ... thanks to Julie! "
"I was lucky enough to be given a ‘personal shopping experience’ by my husband for my birthday and Julie had been recommended to me as being perfect for the job!
She was brilliant – lovely, full of style and ideas and not afraid to say what she thought (in the best possible way!)
We managed to remove years’ worth of unworn and unwanted items of clothing from my wardrobe, which was a revelation in itself! Julie came armed with a handbook full of accessories to help me think about what I wanted and what looked good, then the fun began!
Julie went away and trawled the shops for ideas before taking me on my shopping spree, which was fantastic. I enjoyed every minute of the experience. I’ve recommended her to several friends, who have also been thrilled with their experiences! "
"Julie has done my work and casual wardrobe for three seasons, and I am delighted with the clothes she has helped me choose. It feels like I am shopping with a good friend – we have a lot of laughs, but at the same time she gets me to try things I wouldn’t otherwise think of and she is – in the nicest possible way – very honest when something doesn’t suit me.
I know she has saved me loads of money, as I now have a wardrobe of clothes I really want to wear, and no ‘white elephants’ reminding me of bad decisions I made!
I also don’t need to rush out to buy something for a specific occasion because she is very good at helping to plan ahead, and creating a variety of looks and combinations.
I feel great at work, knowing my clothes are stylish and suit me, and it’s lovely to have more than just jeans and tee shirts to wear at the weekends."
"My first encounter with Julie was when she came over to have a look at my wardrobe. Although this took a few hours it was a completely liberating experience.
So, after donating much to charity, we went on a shopping expedition to fill those gaps in my wardrobe. This was also a revelation to me - we didn’t have to start from scratch as there were some items that Julie felt we could build on. This was good news on my finances too.
I can’t say that I enjoy shopping usually, but going with Julie is a much more rewarding experience. Because she has done her research prior to our trips, we don’t waste any time.
She was attentive to me throughout the day. I have been on 3 shopping trips now with Julie as I feel she really understands my lifestyle and therefore my wardrobe requirements. My confidence has grown & I no longer feel nervous about putting together an outfit.
I am saving for my next trip and look forward to seeing her again soon! "
"Fashion changes, style endures."
